Welcome to my website. 



These art prints below and on that video clip are edited from photos. Thing is, many people have thought that these art prints are photographs of painted paintings, but these prints are new kinds of paintings, they are a new kind of art, that is, these art prints below and on that video clip above really are not photographs of painted paintings, but these artworks are art themselves. Made in a modern way, using photography and image processing only, these art prints have not seen paint and paintbrush, ever. 


Underneath picture is the name of that person, whose photo is did use on that art print. 

Ashley Graham
Ashley Graham
Marilyn Monroe
Marilyn Monroe
Marilyn Monroe
Marilyn Monroe
Jennifer Lawrence
Jennifer Lawrence
Jennifer Lawrence
Jennifer Lawrence
Andrea Sawatzki, I think she looks little like sphinx in giza area. So sie ist.
Andrea Sawatzki, I think she looks little like sphinx in giza area. So sie ist.
Andrea Sawatzki
Andrea Sawatzki

Different variations of the same picture. 

Art prints below has been edited from the picture above, what itself is a modified photo. And I did modified that picture from the photo, what I took myself. 

I am visual artist, and I live in a small town called Lapinlahti in the Northern Savo region in Finland and my education is Master of Social Sciences, I have previously worked in a food industry on the field of product development -and process control, as well as a management consultant.


Different variations of the same picture


I sell my art through ARTnoWEB. 

I offer also a visual communications development service for companies.

Below is a picture of me. 

I am Irene Lyytinen.
I am Irene Lyytinen.
This portrait of mine is made picture above.
This portrait of mine is made picture above.

I have a master's degree of social sciences (social policy, sociology, political science and journalism is my area, also little bit psychology and statistics are familiar to me) and I am also a cook. I have experience in the marketing field, packaging design, designing new recipes and adapting them to the production process. That is, the food industry is familiar to me. I am experienced also making art.

In fact, when I evaluate the quality of visual arts, I am thinking of two questions, those  questions are: 

-whether it would be easier to market this painting to the buyer by saying, this painting  describes the reality exactly as it is

or

- whether it would be easier to market this painting to the buyer by saying, that this painting describes reality as it could be.

And I am also thinking those two questions, when I do my art. 

This picture is an example of political oriented art. The person in the picture is Timo Soini. He was Finlands Foreign minister earlier. He is openly against foreign people, that is the reason why I did this art print, this art print name is Hate Speech, because he is really good in that. By the way, his political party, did not get to Parlament representative , at all.
This picture is an example of political oriented art. The person in the picture is Timo Soini. He was Finlands Foreign minister earlier. He is openly against foreign people, that is the reason why I did this art print, this art print name is Hate Speech, because he is really good in that. By the way, his political party, did not get to Parlament representative , at all.
Also this picture is an example of political oriented art. The person in the picture is Juha Sipilä, he was our prime minister. I think this person is not against foreign people at all, ( I think, he actually likes them), but he is against poor and unemployed people, he did created a law, called Activeting Model, what means if unemployed person do not find on job or go to school, in certain timeline, that is a reason to cut unemployment payment. So people are falling to poverty because of him, that is the reason why I did this art print. Basically he thinks, that here in Finland have unemployed people only because they do not get to job, but they do stay home sleeping on sofa. And I find that a silly opinion. So, he is our Mr. Active Model, but I think, that whole model is useless, but that model did active at least me, to do this political oriented art print.
Also this picture is an example of political oriented art. The person in the picture is Juha Sipilä, he was our prime minister. I think this person is not against foreign people at all, ( I think, he actually likes them), but he is against poor and unemployed people, he did created a law, called Activeting Model, what means if unemployed person do not find on job or go to school, in certain timeline, that is a reason to cut unemployment payment. So people are falling to poverty because of him, that is the reason why I did this art print. Basically he thinks, that here in Finland have unemployed people only because they do not get to job, but they do stay home sleeping on sofa. And I find that a silly opinion. So, he is our Mr. Active Model, but I think, that whole model is useless, but that model did active at least me, to do this political oriented art print.

That is, art in it's best do describe reality as it is and also it describes reality as it could be. And if these two things in art are combined together at the same artwork, the end result is usually a good quality art. 

And the same rule applies to the marketing as well, if marketing is able to describe reality as it is and the reality as it could be, it is the perfect advertisement, and marketing is then good quality marketing.

I do also take like ordinary photos, this one is a picture of Finnish sauna.
I do also take like ordinary photos, this one is a picture of Finnish sauna.
When I took this photo, I did wanted to create a movement to picture, where nothing moves, so how I did that. So I was thinking perspective here. The picture shows a wooden bench, what is in the picture foreground, so I took a picture intentionally so that this bench seems to be a little skewed.  And that was enough to create a perspective to this picture.
When I took this photo, I did wanted to create a movement to picture, where nothing moves, so how I did that. So I was thinking perspective here. The picture shows a wooden bench, what is in the picture foreground, so I took a picture intentionally so that this bench seems to be a little skewed. And that was enough to create a perspective to this picture.
This is a picture of wooden stairs, and here is also a perspective. How come that is "possible"? So in the picture are lines on certain order, so that is enough to cheat the eye, so those different lines, did create the perspective on this photo.
This is a picture of wooden stairs, and here is also a perspective. How come that is "possible"? So in the picture are lines on certain order, so that is enough to cheat the eye, so those different lines, did create the perspective on this photo.
This picture is a nice example how to use perspective to your favor, when you are taking photos.
This picture is a nice example how to use perspective to your favor, when you are taking photos.
How about this one, what did created perspective here? So, whole picture is full of different lines, so this picture is full of perspective. So in that way, you can also create a feeling of movement to picture if you will, it is easy, when you are taking pictures, think about perspective.
How about this one, what did created perspective here? So, whole picture is full of different lines, so this picture is full of perspective. So in that way, you can also create a feeling of movement to picture if you will, it is easy, when you are taking pictures, think about perspective.
This is a simple picture, but I like this one, it is like 3 dimensional feeling on 2 dimensional picture. So. Here is the perspective, too.
This is a simple picture, but I like this one, it is like 3 dimensional feeling on 2 dimensional picture. So. Here is the perspective, too.
Light creates perspective in this picture.
Light creates perspective in this picture.
So basically you can take a good picture of everything, if you create perspective there.
So basically you can take a good picture of everything, if you create perspective there.
So this is also an example, how to use perspective.
So this is also an example, how to use perspective.
So, this is another example of the same picture, what I have above, this is so called painting plan for a new painting, what was on my mind, but now I am thinking, maybe I do art print instead.
So, this is another example of the same picture, what I have above, this is so called painting plan for a new painting, what was on my mind, but now I am thinking, maybe I do art print instead.
This one is co called painting plan for a new painting, basically I am thinking now, how could I paint a painting with so little paint as possible but it would be still a painting, not a available for order painting or sales art. So I think, this would do. But I am not sure, would that painting be simple enough without being simple. Of course when I paint a painting there would be at least 8 layers of paint and all possible thing there, that maybe it would not be so simple after that. So, I think I am going to paint this one.
This one is co called painting plan for a new painting, basically I am thinking now, how could I paint a painting with so little paint as possible but it would be still a painting, not a available for order painting or sales art. So I think, this would do. But I am not sure, would that painting be simple enough without being simple. Of course when I paint a painting there would be at least 8 layers of paint and all possible thing there, that maybe it would not be so simple after that. So, I think I am going to paint this one.
Or should I paint this one?
Or should I paint this one?
This is another painting plan what I did, it is so simple, but after 8 layers paint, I think it is just fine. I did this as a joke, "how could I be a decent Finnish visual artist, but I was thinking, wait, maybe I could do this too. I make this happen. Idea was to plan a painting, what would be simple and little naive.
This is another painting plan what I did, it is so simple, but after 8 layers paint, I think it is just fine. I did this as a joke, "how could I be a decent Finnish visual artist, but I was thinking, wait, maybe I could do this too. I make this happen. Idea was to plan a painting, what would be simple and little naive.

My art prints do base on photographs, I also paint ordinary paintings. I also have unmodified photos. From those two pictures above where is Timo Soini and Juha Sipilä (they are finnish politicians), you can see that I do sometimes also political oriented art, you can see how I edit my pictures, and what the result can be and I do create my art prints just using the usual image editing software and of course, my camera is also my tool.



So we did had our election of Parlament. The man in the picture is Sampo Terho, he is our current Minister of Culture, still, until the new government is established. Below is his add what he did use on these election of Parlament, what we had. The text is written in Finnish, and that means DRIVING WITH THE PRIVATE CARS IS CIVIL RIGHT. And because that sentence did annoyed me (because those who are sane are not thinking, that driving could be a civil right, maybe only in Saudi-Arabia and there that is also civil right question, what involves woman rights question, but I am not going there, because I like to drive, but that is not a civil right for me), so, I did different version of that picture. I dont like this Sampo Terho, he is openly against foreing people, he has written strange pamphlets to different journals, where he tells his opinions not white people. So I do not like him. I think he also did said one of those pamphlets of his, that culture should be secluded to certain area, so I think, that tells everything about him. 

So, this is my version. And Finnish text means: Hello Sampo, do you know, that culture is civil right, and that right belongs to all cultures, and all people even they are originated from different cultures, where they live. So I think, it is really small opportunity, that I get art grant here now on, if they can not get new goverment up, as seemingly thing is, but I am so happy, that this guy, did fall from Parlament, also his political party, actually. So apparently, I should learn to lick some behinds if I  would like to get support or art grant, but that is not my thing, I have not done that earlier, and I am not going to do that in the future either. So. I really hope, that we here in Finland actually would get a new Minister of Culture, who actually would like culture, because we had this one for last four years. 

So, political type art is slagging. So, back to art. Our worst politician ever of all time has fallen, so back to nice things. 

So, this is different version of that art print above.
So, this is different version of that art print above.

Are you feeling art today? Let the art become under your skin. 

This art print is s silent moment.
This art print is s silent moment.


My photos are calm, art prints are a much more challenging for a viewer.


Most of my art prints I do pictures of my own. The below-mentioned four art prints made from Victor Vasarely painting Aran are just an example here of what I can do with the pictures. Image editing can also be used as a tool for making art. 


That is, I edit my pictures with my own style and I have my own way of working when I do art prints, that is, I use a computer and various image editing software to make my art prints. Sometimes I just paint a painting just because I can take a certain kind of photo of it, from which I edit an art print of mine, what I want to do. I started making art in 2015 first as a hobby. 


Art prints below is not available for printing, because the Victor Vasarely's Aran painting is copyrighted. I did those art prints below to show to you, for what I can do with the image editing programs. None of those art print below goes into production. 


And did those art prints below also because I do like Victor Vasarely's art, those art prints are small tribute to him, made by me. And Victor Vasarely was a master of optical art, and I am just a beginner here, compered to him. 



I am a free artist, I like to play with ideas and different forms. 


Art has to be fun factor, not gun factor in life.


Basic thing is, when you have a painting what is simplicity, then you have art. Basic thing is even if the painting or other art is done technically skillfully but there is no simplicity or concept in there, according to my personal art aspect, that is not art. 



Art is one form of communication.

This is light, feeling light.
This is light, feeling light.

Are you more than you think? Ask that question. 

What your answer would be?

Be calm, be art.
Be calm, be art.

Are you more than you think? Maybe you should be art. 

How to be more?
How to be more?

Are you more than you think? Maybe you should be more?

How to be more?

How to be more?

How to be more?

Be more, be art. 

Art is more. More art.  Art is always an intuitive process.

For example, the picture below is a photo. But that photo is also a picture of the landscape, a picture of certain moment, a picture of a particular lighting condition and a picture of my experience. Perhaps the most beautiful bridge of Finland is in that picture. And some of the beauty of that bridge is the know-how and technical skill that the bridge has been done with. There is a lot of handcraft skill in that bridge. That is, there can be many things in one picture. The interpretation happens always with the viewers mindBut this bridge is beautiful, and that is my interpretation. 

" I only do that kind of art, that gives me pleasure."

I see things differently, because I am visual artist, that is my job. 

Are you able to think? DO ART.

See the limits, then you can break them.

You have to see differently.

You have to do differently. 

You have to experience differently.

-then you are art-

So the upper picture is a photograph and this picture is the feeling that is in that picture.
So the upper picture is a photograph and this picture is the feeling that is in that picture.

So I'm not doing traditional art and I am not doing representative art, I do just modern art and that art of mine can be blatant, challenging, my art doesn't fit every home, not to the people who value traditional art in the visual art field more than other arts, even though traditional art is also pleasing to me eye, but I only do the art I enjoy doing. The camera depicts reality as it is, a modern visual art depicts idea or concept. Catching the moment with the camera requires skill and thinking. 

For example, I did edit that art print below from a photo where was a real flower. So in that picture there is a white flower on a white background, that is, in this art print you can see only the edges, the frames of that flower. So that is the idea and concept of this art print. It's not just a picture of a flower, it is a picture of frames. So you already got the idea what are the differences between representative and modern art, with this art print below, and if you didn't get the idea you are at the wrong page here. That is, the art print below is not a representative art, even though there is a flower, because in that art print has also an idea, that is a concept of that picture. Someone could say that the art print below is art precisely because of that concept what is in this art print, even though that is clearly a flower, but still it is not representative art, what is highly valued here in Finland. And basically if you want to get art grant here, you got to do representative art. 

So I did try show to you the difference between representative/commercial art and true modern art here in Finland really clearly, because basically here in Finland is mainly representative art what you can find, and that is usually commercial art, those art works are called here available for order paintings, they are art on demand products. Basically you have to remember, when you are buying art, are you buying a concept, but here in Finland you have to remember to think, is this art commercial art, or is it a product, and is that painting duplicated. Because painters here do duplicate they own paintings. They do call that thing here, available for order paintings. 

For example if I would like to paint my art print below, it would take me maybe a couple of hours, when it took me a several hours to plan it and design that art print. So I think, it is against this art print idea and nature to paint it, because I did designed that art print to be an art print, I am not going to paint it. It is an art print and it can be printed if needed, but it is not available as a painting. Because it would take me only a few hours to paint it, and I do not do things based on that how easy something would be for me, I do my paintings based on that idea, can I do more with them. So usually it takes me to paint a painting or design an art print about 20-120 hours. So doing an art print is really time consuming.  And you can see that on price tag. And every print is sold, only once. 

"Art Frame"
"Art Frame"

Genuine art is artless. If you believe in art, you have to believe in colors.

So, are you color believer?

Many of my art prints actually do describe emotions. Maybe this art print is easier to comprise when you do think what the mood in this picture is. This art print is all about feeling loneliness.
Many of my art prints actually do describe emotions. Maybe this art print is easier to comprise when you do think what the mood in this picture is. This art print is all about feeling loneliness.

That is, if you have a work of art with a very clear concept, even a simple picture, you have art. The technical implementation of art can be simple or complex, but in the art, however is a question of message or concept. Art is not just a technical implementation or a performance, what you can order. Although the work of art would have been technically complete, but there is no concept, content message, idea, then according to my personal artistic view, it cannot be called art. But art is a beautiful thing in the sense that there are no right or wrong answers in art, others can freely disagree with me, but I also have the right to think what I think. 

This issue can be difficult for Finns to understand because the Finns see art mainly as a product, even though art is really communication, art is communication with  different emotional states, communicating experiences, defining challenges, measuring history, experience, inexperience. When you look at the pictures, art, news or marketing images, should you think whether the picture will take you somewhere where you do not want to go or whether you are skeptical about the picture or if you have any doubts about the purpose of the picture. It's the same thing when you look art with a hidden message or a joke, or when you look at the news or the image used marketing ad, you have to think about what you see. If you see a news article in the newspaper do you know what the news did say just reading the headline there. Pictures are stories, written news tells us the story of the pictures. So truth do lies under the images. 

The marketing picture tells the story to us, the marketing slogan used in the picture guides the interpretation with the image. So what did the news say? Or what did the scams pictures did try to tell you, or what did those stolen pictures in internet did try to tell you or what did the marketing video actually tried to utter. Was the pictures message the same as the message was in the text? Was the image responsible for marketing slogan. Ads always have a hidden message, can you always find the hidden message? Marketing is always a concealed hidden communication, do you see the hidden message and its content, always?

Can you read the pictures, just like text, can you write with the pictures, just like text. What is the message of your images? What is your marketing image? Does your marketing picture match your image with you and how your customers would describe you. Have you got the right picture of your customers. There are always many questions around the pictures. Can you picture the picture, do you know what's in the picture and what's outside of the pictures frames, even if you don't see the boundaries of that picture. The ability to read pictures includes understanding that the image is always ambiguous, one image always contains many different images. The viewer makes the final interpretation. No sender of the picture. How can you pre-define a message in an image. Can a picture help you illustrate marketing? The truth always lies under the pictures. You can make the choices, you can learn to write with the pictures, to your own marketing communication. 

 Find your own pictures, find your story.

So if you look at the news picture, do you get the same information as if you had read the news. Images are clips, moments of life. In art, the moment or thought can be captured in the picture, and the image follows the viewer and this is something what marketing also tries to endeavor. And that is the talent that visual artists generally do have, they know how to describe the moment and how it is captured in the picture. And this thing attracts me in art and pictures, as well as in marketing. Because the pictures are the best marketing. Since the picture message is always read first and the interpretation of the picture message is always automatic and the subconscious is the one who is doing the talking then, at this stage marketing and communication includes always hidden communication. Marketing material is always a message. Advertising is always influencing.

And Art do influence.

And Art is making the difference. 

Also in Marketing. 

Silent Shopper is art Communication. 

Don't buy an on-demand art product.

Choose Finnish Art, Choose ARTnoWEB. 


I am true Finnish visual artist. 

Choose genuine. 

Choose ART. 





 a moment before spring 

















Sometimes, you just do not have to do picture editing. This is an unmodified photo, taken without flash. So if I want to take just a photo, my goal is to take that photo without flash, that way, that I do not have to edit that picture later.